Can Brands be “First Responders”?

As a digital marketer and someone interested in social causes, I have seen a missed opportunity that will do good here in NY now, and set a precedent for how responsible brands can mobilize to respond in times of need to help communities while creating incredible brand loyalty. For context, I spent 3 days last … Continue reading Can Brands be “First Responders”?

Benny is the face of real on the ground disaster support…

If you want grassroots - this guy Benny is your man.  He has been holding court at the Yana distribution hub in the Rockaways at 113th for Occupy Sandy for the past week, barely taking any time off.  Coordinating logistics, dealing with all types of people, and making it happen.  Where was the Red Cross … Continue reading Benny is the face of real on the ground disaster support…

Sandy Help for the Rockaways…Report from the Field

Yesterday a grassroots effort to get help to the battered Rockaways area began, started by the Halstead Real Estate office in Brooklyn Heights.  During the day, dropoff boxes were placed in front of their office on Montegue St and donations were collected from local residents.  The response was amazing, and will continue today and this … Continue reading Sandy Help for the Rockaways…Report from the Field