Can Netflix turn itself around?

I'm a huge fan of NetFlix. Really. It completely changed the game for the home rental business, and for the next generation it's a killer app. In fact, my 3 year old recognizes the logo from across the room as her "go to" source for kids content. But unless something big changes at that firm … Continue reading Can Netflix turn itself around?

Can Brands be “First Responders”?

As a digital marketer and someone interested in social causes, I have seen a missed opportunity that will do good here in NY now, and set a precedent for how responsible brands can mobilize to respond in times of need to help communities while creating incredible brand loyalty. For context, I spent 3 days last … Continue reading Can Brands be “First Responders”?

LG “prank” that gets the message across…

LG so real it's scary by Superheroes digital creative agency.  Very cool work!  Why? It entertains and surprises, makes you laugh and delivers the message.  That's why people want to share it!  The idea and great execution wins here.  Glad to see LG taking a chance here, since it did not look "cheap" so hopefully … Continue reading LG “prank” that gets the message across…

Night in the Rockaways after Hurricane Sandy

    This is what it looks like at night at 116th and Rockaway Blvd in the Hurricane Sandy disaster zone.  Supplies are piled in the center of a divider, and citizens amble over and pick through to find what they need.  A couple with a labrador were very happy that we had dog food. … Continue reading Night in the Rockaways after Hurricane Sandy

Benny is the face of real on the ground disaster support…

If you want grassroots - this guy Benny is your man.  He has been holding court at the Yana distribution hub in the Rockaways at 113th for Occupy Sandy for the past week, barely taking any time off.  Coordinating logistics, dealing with all types of people, and making it happen.  Where was the Red Cross … Continue reading Benny is the face of real on the ground disaster support…

Sandy Help for the Rockaways…Report from the Field

Yesterday a grassroots effort to get help to the battered Rockaways area began, started by the Halstead Real Estate office in Brooklyn Heights.  During the day, dropoff boxes were placed in front of their office on Montegue St and donations were collected from local residents.  The response was amazing, and will continue today and this … Continue reading Sandy Help for the Rockaways…Report from the Field

Netflix: Qwickster? Really??!

I am baffled by the latest move of Netflix to separate their business into a DVD only business called "Qwickster" and a streaming business. They must have some incredible customer research they have done to support this, but I think it's a terrible idea.  Why? They built there entire brand on the success of an … Continue reading Netflix: Qwickster? Really??!