Can Brands be “First Responders”?

As a digital marketer and someone interested in social causes, I have seen a missed opportunity that will do good here in NY now, and set a precedent for how responsible brands can mobilize to respond in times of need to help communities while creating incredible brand loyalty. For context, I spent 3 days last … Continue reading Can Brands be “First Responders”?

LG “prank” that gets the message across…

LG so real it's scary by Superheroes digital creative agency.  Very cool work!  Why? It entertains and surprises, makes you laugh and delivers the message.  That's why people want to share it!  The idea and great execution wins here.  Glad to see LG taking a chance here, since it did not look "cheap" so hopefully … Continue reading LG “prank” that gets the message across…

Night in the Rockaways after Hurricane Sandy

    This is what it looks like at night at 116th and Rockaway Blvd in the Hurricane Sandy disaster zone.  Supplies are piled in the center of a divider, and citizens amble over and pick through to find what they need.  A couple with a labrador were very happy that we had dog food. … Continue reading Night in the Rockaways after Hurricane Sandy

Sandy Help for the Rockaways…Report from the Field

Yesterday a grassroots effort to get help to the battered Rockaways area began, started by the Halstead Real Estate office in Brooklyn Heights.  During the day, dropoff boxes were placed in front of their office on Montegue St and donations were collected from local residents.  The response was amazing, and will continue today and this … Continue reading Sandy Help for the Rockaways…Report from the Field