Raj Amin Consumer experience, Digital Media, Digital platforms, Original content

House of Cards is for Netflix what the Sopranos was for HBO

If you are in the business of media and you haven't seen House of Cards yet, you're missing out. Not because it's the best show "on TV" right now (although it might be) but because it is a great symbol of some of the massive shifts happening in TV economics. Why? It makes the Netflix … Continue reading House of Cards is for Netflix what the Sopranos was for HBO

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Raj Amin Digital Media, Digital platforms

Can Netflix turn itself around?

I'm a huge fan of NetFlix. Really. It completely changed the game for the home rental business, and for the next generation it's a killer app. In fact, my 3 year old recognizes the logo from across the room as her "go to" source for kids content. But unless something big changes at that firm … Continue reading Can Netflix turn itself around?

Raj Amin Consumer experience, Digital Media, Marketing strategy, Things that piss me off

Netflix: Qwickster? Really??!

I am baffled by the latest move of Netflix to separate their business into a DVD only business called "Qwickster" and a streaming business. They must have some incredible customer research they have done to support this, but I think it's a terrible idea.  Why? They built there entire brand on the success of an … Continue reading Netflix: Qwickster? Really??!